SEO

Introduction – What Is

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

Although SEO helps to increase the traffic to one’s site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

You have to focus on both On page Optimization as well as Off page Optimizatio n.Because if we not optimize On page properly then it is very difficult to get the ranking of the keyword or ranking of site.

keywords decide on various factor like competition of keywords.if more competition then it is very difficult to get in ranking. so before on page optimization we have to start keyword research ,once keyword decided then we focus on meta tag. In Meta Tag we have to optimize proper keywords which we are going to use for our site. Once all this finished then we start On page Optimization.

ON PAGE OPTIMIZATION
• Keywords Competition
• Meta Tags
• Keyword Density
• Head Tag
• Alt Tag
• Maintain Keyword Proximity

Off PAGE OPTIMIZATION
• Directory Submission
• Link Exchange
• Forum Submission
• Article Submission
• Link Exchange
• Keyword Submission
• Blog Submission